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| Great news for marketers and direct mailers! On September 27, 2023, the Postal Regulatory Commission (PRC) approved the Postal Service request to make Mail Classification Schedule (MCS) changes to
| Direct mail works. The evidence is clear. 67% of people say physical mail is more personal than digital messages. (USPS) All age groups are interested in direct mail, and 92%
| Digital fatigue has become a real issue for consumers and marketers. The onset of the pandemic caused businesses to focus mostly on their digital platforms. This hyper focus and
| Over the past 40 years, the only thing declared dead more than direct mail is the fictional film character Michael Myers from the Halloween horror movie series. This is especially true
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