From click to print and everything in between, stay ahead of trends and gain valuable insights on what’s changing in marketing
| Direct mail is one of, if not the, most effective ways to attract attention and business on a local level. However, executing a direct mail brand-to-local marketing strategy for
| Great news for marketers and direct mailers! On September 27, 2023, the Postal Regulatory Commission (PRC) approved the Postal Service request to make Mail Classification Schedule (MCS) changes to
| Direct mail works. The evidence is clear. 67% of people say physical mail is more personal than digital messages. (USPS) All age groups are interested in direct mail, and 92%
| Digital fatigue has become a real issue for consumers and marketers. The onset of the pandemic caused businesses to focus mostly on their digital platforms. This hyper focus and
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