Insights Raise Your Marketing IQ

Businesses that have grown reliant on Google Ads and other inbound paid lead generation channels are noticing a drastic increase in costs for pay-per-click (PPC) advertising that are driving up their lead costs .As a result, it has become increasingly important for business to take a fresh look at their digital lead generation strategies and explore ways to diversify lead generation spend in order to maintain lead volume and lower costs.

Several factors are contributing to this uptick in the amount your company may be spending to attract customers and generate quality leads with search engine marketing (SEM).

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