Enhanced User Experience

Our website design and development create a user experience that provides customers with exactly what they want, where and when they want it. We focus on applying optimizations and enhancing the user experience with the main goal to convert your visitors into customers.

We build each website and landing page from the ground up, specializing in creating sites that impress on any device and on any browser. Marketing.com applies the best approach to structuring sites to ensure content is well-positioned and optimized for organic search. We consult with our clients not only on design, but also on usability and functionality. This includes optimizations as well as online ordering options: all handled internally by Marketing.com. Every detail matters and all pieces play an important part in creating a website that targets your audience.

Our team works with you to discuss the types of technology we need to deploy for your website. We determine the right Content Management System (CMS), e-commerce tools, which interface with back-end systems to use, what widgets or bots would help your site perform better, etc. With your goals and site needs in hand, we make recommendations for the website design and work with you every step of the way to develop an engaging website and landing pages for your brand.

SEO and Visual Content

Our content creators use search engine optimization (SEO) techniques that help your customers find your website, including keywords that users are searching for in organic searches to keep your website and landing pages on Google’s first page. Marketing.com ensures your SEO setup is spot on, with unique copy for each page on your site as well as every landing page. We design a visually appealing website with meaningful, engaging content and navigation that makes it easy to find the information users are looking for on your site. Our web team design interactive functions on your website such as contact forms, quick and easy-to-use checkout systems, and more for better conversion and increased sales.

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Providing a consistent user experience is key to improving engagement and conversions. Responsive design is an approach to website development that creates a continuous user experience on all mobile devices, regardless of screen size or orientation. The rapid and steady adoption of mobile devices makes it more important than ever to ensure customers can view your content on whichever device they are using. Nearly 45% of all marketing emails today are opened on a mobile device and we make sure your sites perform well on all devices.

In our approach, we build a website once to work seamlessly across thousands of different screens, using the same source code, making changes to the site content or functionality updates much faster and easier to support. Your responsive site will point your audience to one device-agnostic site URL and direct all site traffic to a single domain, thereby adding to your site credibility. For the budget-conscious marketer seeking an accessible, user-friendly experience, a responsive design represents a "one-size-fits-all" solution.

Marketing.com designs and builds landing pages with simple and easy-to-follow calls to action (CTA) that move your customer’s journey through the sales funnel to conversion. When users come to your landing pages, they’re considering your products or services. Effectively designed websites and landing pages ensure they spend some time checking out what you have to offer. We make your CTA irresistible to your audience.

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The world is more connected now than it has ever been. With the internet and mobile technology becoming increasingly integrated into our daily lives, there have never been more channels through which to reach consumers. But with so many channels, it has also never been more of a balancing act...Keep Reading »

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