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Category: Direct Mail

5 Ways to Leverage Direct Mail

5 Ways to Leverage Direct Mail

Nov 16, 2023

Direct mail is one of, if not the, most effective ways to attract attention and business on a local level. However, executing a direct mail brand-to-local marketing strategy for your franchise system... Keep Reading »

New USPS Incentives Help Mail Marketing Industry Lower Mailing Costs

New USPS Incentives Help Mail Marketing Industry Lower Mailing Costs

Nov 10, 2023

Great news for marketers and direct mailers!On September 27, 2023, the Postal Regulatory Commission (PRC) approved the Postal Service request to make Mail Classification Schedule (MCS) changes to... Keep Reading »

5 Ways to Boost Direct Mail Conversions For Your Business

5 Ways to Boost Direct Mail Conversions For Your Business

Aug 31, 2023

Direct mail works. The evidence is clear.67% of people say physical mail is more personal than digital messages. (USPS)All age groups are interested in direct mail, and 92% of millennials have... Keep Reading »

Digital Fatigue? How to Break Through the Noise with Direct Mail

Digital Fatigue? How to Break Through the Noise with Direct Mail

May 09, 2023

Digital fatigue has become a real issue for consumers and marketers.  The onset of the pandemic caused businesses to focus mostly on their digital platforms.  This hyper focus and reliance... Keep Reading »