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Category: Direct Mail

Personalized Promotions: Using Print-On-Demand and Variable Messaging to Increase Conversions

Personalized Promotions: Using Print-On-Demand and Variable Messaging to Increase Conversions

Mar 15, 2024

Don’t treat your favored customers and prospects like strangers. To increase your conversion rates, build loyalty, and realize greater ROI in your marketing campaigns, make every interaction... Keep Reading »

How to Drive Direct Mail With Data Integrations Via API's

How to Drive Direct Mail With Data Integrations Via API's

Jan 24, 2024

Two factors influence the success of a direct mail campaign: design and data. Using APIs to integrate data from other internal sources can boost the effectiveness of each, allowing for fast and... Keep Reading »

5 Ways to Leverage Direct Mail

5 Ways to Leverage Direct Mail

Nov 16, 2023

Direct mail is one of, if not the, most effective ways to attract attention and business on a local level. However, executing a direct mail brand-to-local marketing strategy for your franchise system... Keep Reading »

New USPS Incentives Help Mail Marketing Industry Lower Mailing Costs

New USPS Incentives Help Mail Marketing Industry Lower Mailing Costs

Nov 10, 2023

Great news for marketers and direct mailers!On September 27, 2023, the Postal Regulatory Commission (PRC) approved the Postal Service request to make Mail Classification Schedule (MCS) changes to... Keep Reading »