Apr 22, 2024
Attracting customers can be the most challenging aspect of making a business successful. For many retailers, this means attracting a steady stream of local shoppers into their store. According to a... Keep Reading »
Mar 15, 2024
Don’t treat your favored customers and prospects like strangers. To increase your conversion rates, build loyalty, and realize greater ROI in your marketing campaigns, make every interaction... Keep Reading »
Jan 24, 2024
Two factors influence the success of a direct mail campaign: design and data. Using APIs to integrate data from other internal sources can boost the effectiveness of each, allowing for fast and... Keep Reading »
Nov 16, 2023
Direct mail is one of, if not the, most effective ways to attract attention and business on a local level. However, executing a direct mail brand-to-local marketing strategy for your franchise system... Keep Reading »