If you are considering email marketing as part of your digital marketing strategy, then it is safe to say the people you are marketing to are already somewhat sold on you as a business entity. At some point, through a purchase or contact form, the people voluntarily offered their contact information to you. As such, you must carefully nurture the relationship you have with your email subscribers.
If you acquired email addresses through previous purchases on an online storefront, you may want to acknowledge these valued customers by soliciting feedback from them, targeting similar products towards them, or offering special promotions to reward their loyalty. If you received emails addresses through a contact form, you want to reach out to these people promptly. Let these people know that they are seen and heard with timely communications and relevant content.
By one means or another, these people chose to give you access to them. There is great value in this, and it should be capitalized on. Through targeted promotions and friendly communications, your email marketing approach tells your most valued recipients that they are, indeed, valuable. If you go to great lengths to appease these subscribers, you will be sure to keep their cursors away from the unsubscribe button and retain their business. If you need ways to show your email recipients that they are a valued part of your clientele, reach out to us today so we can help you help them.