Viral marketing is the use of a social media audience to generate and promote the message of a product or service. When something has gone “viral,” it is being shared by the public at large rather than just the target audience. Tapping into viral marketing can feel like catching lightning in a bottle: it requires speed, adaptability, and intimate awareness of current trends on social media platforms. If you can harness viral marketing to your advantage, you have struck marketing gold. Much of the weight of promoting your goods and services will be done for you by the online community propagating your message. If there is a relevant way for your business to participate in an ongoing trend, you would greatly benefit from attempting to participate on the mere possibility that your attempt at virality resonates with the general public. Virality can also be achieved on your own, separate from whatever ongoing trends are presenting themselves on social platforms, but this will require a great deal of creativity on the part of your business. The challenging thing about “going viral” is that there is no exact science to ensuring such mass appeal. It can often feel like a roll of the dice, but it is not an impossibility. You stand a better chance of achieving viral marketing success if you partner with a firm who specializes in learning the ins and outs of online trends and past successes. If you would like to learn more about how to generate mass appeal with your marketing tactics, get in touch with us to discuss further.