Traditional marketing refers to any type of marketing that is not online.  This encompasses print, broadcast, direct mail, phone, and outdoor advertising.  Even in an evolving digital marketing world, traditional marketing remains a very effective way to engage audiences. To neglect traditional marketing would be to leave out a substantial chunk of your potential customer base.  In fact, research seems to indicate a surprising resurgence in traditional marketing tactics as users are growing increasingly numb to the constant flow of online content.  As it turns out, the old-fashioned methods of marketing and promotion may be a way to make your business stand out amidst the increasing digital clutter.  It is important to stay apprised of the ways in which technology has and continues to revolutionize marketing, but signs, billboards, and printed materials will always be the brick and mortar upon which you build a successful promotion. As such, real world advertising and marketing should still be a significant investment in how you promote your business when people are away from their internet-connected devices. That said, to rely solely on traditional marketing would also be a mistake. Traditional and digital marketing can work as great complements to each other. One example is the use of QR codes in print advertising to convert readers to buyers.  If you feel you may have lost your way in the scramble to fully digitize your marketing approach, can help you reestablish your real-world advertising presence.

« Back to FAQ