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Commercial digital printing gives businesses a cost-effective printing method that provides quick turnarounds for small print runs. A digital-based image, such as a PDF file, is sent directly to the printing press. Since the originating print document is in a digital format, revisions can be made and errors can be corrected easily and quickly. Additionally, the file can be saved and used for print-on-demand projects. Digital printing allows companies the ease of printing as needed without needing to store inventories of print materials that are only used periodically or may become outdated quickly. One of the biggest advantages that commercial digital printing offers businesses is the capability to personalize content using variable data printing, which has proven to greatly improve the effectiveness of direct mail print advertisements and promotions.

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