Regardless of the size of your business, the industry you’re in or the amount of your marketing budget, a successful marketing plan will include the same elements. In every case, it will start with a deep and full understanding of the mission of your business and a breakdown of how the marketing plan supports that mission. Set goals for every component of the content strategy. Next, get to really know who your target audience is. The clearer your understanding of the challenges you can help them overcome, how they like to process content and the factors that weigh in their decision making, the stronger the relationship you can build with them. Gain a greater understanding of your competition as well and, in particular, the ways that you can set yourself apart from them in the eyes of your customer. Craft messaging that clearly states the advantages and solutions your business offers that others cannot provide. Finally set a budget, not just in terms of cost but also for the time it will take to get things off the ground and monitor and measure results. Marketing.com can help you execute your marketing plan based on our experience helping businesses with SEO, social media, web content and other content marketing solutions.