Search engine optimization, or SEO for short, is the process of improving the quality and quantity of website traffic to a website or a web page from a search engine. An effective SEO strategy can affect where your website appears on a search engine results page among organic search results. That’s important because people conducting online searches are more likely to believe the results that appear at the top of the page are most relevant to their search and click through to your website. In fact, according to SmartInsights, the first three organic positions for non-branded search earn more than 50% of the total click-throughs. Therefore, the goal for many businesses on their SEO journey is to get a coveted spot on that first page of results. Being at the top of that first page signifies to a user that you are the first name, go-to solution for whatever query it is that they have searched. SEO requires a deep understanding of these search engines and the algorithms they use to order their results the way that they do, as SEO targets unpaid traffic (“natural”/”organic” results) over paid ad placements. When optimizing your search engine results, you want to make sure that you are employing certain key words, phrases, and word counts on your website to make sure that you are the most relevant solution in your given field. Marketing.com is well versed in the language and strategy of SEO, however, and we would be more than happy to help you navigate the ins and outs of SEO.