Large format commercial printing is used for oversized items that attract attention, elevate brand visibility and stand out in a crowd, even from a distance. Large format printing uses the same techniques as a digital printer, with the ability for on-demand printing at a larger size. Businesses use commercial large format printing for marketing products deployed at conventions, trade shows and other large gatherings when being big means being seen. Large print format products are often used for outdoor advertising when businesses want durable materials like vinyl, canvas and even metal or wood that can withstand the elements.

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