Integrated marketing communication, as defined by the American Marketing Association, is a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time. It is the process used to unify marketing communication elements such as public relations, social media audience analytics, business development principles, and advertising, into a consistent brand identity across distinct media channels. This holistic approach to marketing assures uniformity in your messaging, preventing audience confusion and preserving the clarity of your business’ intent when publicizing their goods and services. This uniformity is key in making sure that your marketing strategy is running smoothly and efficiently, guaranteeing that all of your departments are on the same page. When your departments communicate with each other, they can better coordinate their strategies and operate more effectively, creating better marketing and advertising for your business. While it may seem like a difficult undertaking to get all of your marketing specialists coordinated, it happens to be the exact thing that we at Marketing.com specialize in. We believe the right way to drive your growth is through big-picture, multichannel solutions that solve your marketing challenges, connecting the dots of your marketing plan to drive traffic, grow sales, and capture prospective customers. We unify search results, online social presence, advertising, print, and more to cover all of your bases, essentially integrating your marketing communication for you. You can find our contact form here and reach out to us today to learn more.