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Consumers in need of a healthcare provider's services, equipment, and care will continue to rely on search engines to give them the results they need. This makes it essential that healthcare organizations develop an effective healthcare SEO marketing strategy to respond to and provide solutions for their patients and other stakeholders. The strategy should focus on the keywords and search terms patients would use and prioritize link-building to high-quality sources to establish credibility. In particular, the importance of local SEO will help healthcare organizations get found in the local communities they serve. A Google Business Profile is essential to provide local patients with SEO-driven search results that efficiently find important organization information like address, hours, and location on Google Maps.

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