Businesses use custom signage to make impactful first impressions and stand out from the competition. Custom signage should use unique coloring, graphic design and messaging to capture and convey the personality of the business and increase brand awareness. Custom signage can give a business around the clock advertising that reaches people any hour of the day, especially if well-lit and prominently displayed in a high traffic area. Custom signage, as its name implies, can be customized, so any size, design, layout and combination of colors is possible. First and foremost, custom signage should help a business get found, especially by new customers.