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The effectiveness of a direct mail campaign depends largely on the quality of the data in the direct mail lists used to customize a direct mail piece. Unfortunately, a company’s in-house mailing list may not be suitable to maximize their direct mail campaign results. For that reason, many businesses turn to commercial print companies that offer targeted mailing list services. These companies can provide expertise and guidance for list segmentation and curation so that a direct mail campaign reaches precisely the people who buy their client’s product or service. They help companies capture new markets and new customers. There are a large number of types of targeted mailing lists that a company can choose from, including new homeowners mailing lists, lifestyle mailing lists and income level lists as examples. Targeted direct mail lists help tailor variable messaging and lead to greater engagement and response.

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