As content marketing takes place largely on the internet, you have a wealth of indicators to look at to determine the success of your content marketing strategy. Data analytics are your best friend when it comes time to measure the fruits of your labor. At first, you might be overwhelmed by the amount of data and the many ways to measure it that are available. The first step is to determine what metrics are important to your business, your key performance indicators (KPIs).

KPIs for a website may be different than a social media campaign, but there are a few basic metrics to consider. You want to know how many people are seeing your content, whether it’s on your website or through an Instagram reel. You can break this data down by demographics, location and even the time of day when people are seeing your content. You will want to know how effective you are at getting your audience to take the next step, whether it’s sharing or liking a Facebook page, downloading an app on a phone or going to a landing page.

Therefore, conversion metrics are important. How long does your audience stick around? Attracting them is one thing, but are you engaging your audience with content they find useful or enjoy? Measuring bounce rates can give a clear picture of what’s working and what isn’t. Are you being found on the internet when people search for the products or services you offer? SEO performance metrics for keyword ranking can help you improve search result rankings. can help you determine the metrics that can strengthen your content marketing strategy.

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