Direct Mail can be personalized through a process called variable data printing (VDP). Companies can use customer information they’ve collected or obtained to customize every printed marketing piece they distribute. Personalization can be as basic as salutations using the customer’s name or as advanced as changing local maps based on addresses or sales offers based on purchasing habits. It’s been proven to be a very effective means of spreading brand awareness, building trust and sharing content that customers find relevant. Companies find that adding personalized direct mail into omnichannel marketing campaigns results in better response rates, increased sales and better marketing ROI.
Direct Mail Marketing Guide
Our direct mail marketing guide provides marketers, B2B, B2C, ecommerce, and small businesses with comprehensive knowledge on what direct mail is, how to structure direct mail campaigns, and the importance of integrating direct mail with all your digital and social media channels. Need help developing a direct mail marketing campaign? Contact us today.
