Home » Resource Hub » Faq » Can Direct Mail Be Personalized

Direct Mail can be personalized through a process called variable data printing (VDP). Companies can use customer information they’ve collected or obtained to customize every printed marketing piece they distribute. Personalization can be as basic as salutations using the customer’s name or as advanced as changing local maps based on addresses or sales offers based on purchasing habits. It’s been proven to be a very effective means of spreading brand awareness, building trust and sharing content that customers find relevant. Companies find that adding personalized direct mail into omnichannel marketing campaigns results in better response rates, increased sales and better marketing ROI.

« Back to FAQ