Since 1983, our customer has been helping individuals achieve financial confidence. For the past 20+ years, Marketing.com has been an integral part of their growth, collaborating on print, asset management, and several special projects.
Our customer utilized packaging, commercial print, labels, envelopes, and direct mail in their retail and marketing efforts. They relied largely on third-party vendors to manage their spending and their product displays. However, their branding guidelines were not clearly defined or documented, resulting in numerous misprints with incorrect artwork. There was no process for documenting revisions and no automated workflow for artwork creation and approvals. Additionally, the customer lacked a digital asset management system; marketing images – many of them outdated and even expired – were still being used, some of them illegally due to expiration dates. Launch dates were consistently missed due to poor organization.
Their current suppliers offered no solutions.
Marketing.com stepped in with a full audit – we reviewed what was on the shelves and on displays and observed that the printed pieces were not ideal. At this time, the company was still considered a mid-sized company, it had the potential to be BIG. The company would never grow without the proper resources in place.
Marketing.com met with the customer’s Marketing, Creative Services, and Supply Chain teams to review current workflows and addressed the challenges and pain points that were hindering their growth.
We showed the teams our full analysis with recommendations; our illustration utilized one of their own packaged products we had purchased in store to show that what their customers were receiving was NOT what they had specified. Marketing.com got to work and developed workflow solutions to address all the customer’s pain points:
The customer jumped on the opportunity and Marketing.com was awarded the business – the rest is history! For the past 20+ years we have managed the customer’s services, handled all of their printing & pre-press (including packaging, labels, envelopes, direct mail), and executed special projects to help their visibility in the marketplace. Since 1996, Marketing.com has helped this client grow from a $10 million company to a $14 BILLION organization.