Our customer is the world’s largest home improvement retailer. The company offers various products, including building materials, home improvement supplies, hardware, electrical products, kitchen and bath products, flooring and paint products, appliances, and lawn and indoor and outdoor garden products.

The Situation

Our customer needed signage to be printed and distributed to stores across Canada every week to support their weekly sales flyers. Orders placed on Friday needed to be in stores by the following Thursday, and print signage had to meet sign specifications, the brand and style guidelines for the manufacturer merchandise being promoted, as well as adhere to their branding requirements.

They turned to Marketing.com for answers.

The Solution

Marketing.com smoothly integrated their signage database with a customized back-end ordering system that efficiently managed quantities, costs, and kitting for front-of-store signage and aisle blades. Marketing.com’s ordering system also helped individual stores manage signage budgets for special signage orders received through the company’s website to replace damaged or previously used signs.

The Result

Marketing.com’s custom ordering system offered this client more than they bargained for:

  • Streamlined signage ordering made slow turnarounds a thing of the past.
  • Coordinated weekly signage printing and distribution for 160 stores across Canada.
  • Managed kitting and logistics for more than 3,000 programs a year.
  • Reduced signage setup time with explicit and on-point unpacking and sign install instructions for in-store OPS teams

Marketing.com provides companies with centralized end-to-end distribution platforms that help efficiently manage commercial and promotional product signage and provides high-quality print and kitting services that help retailers save money.

If you want to find out how Marketing.com can help you cut costs and more efficiently manage all your marketing print, fulfillment, and signage projects, contact Marketing.com today.