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Marketing is changing and evolving every day through digital and print.
Stay ahead of the trends with our resource hub to learn what’s happening in the wonderful world of marketing. Here you’ll find case studies, blog posts, FAQs, and a glossary, in case you don’t know what something means.
Latest Blog Posts
10 Trends to Watch in Payer Marketing Campaigns in 2025
| As the healthcare industry evolves, payer marketing strategies are adapting to new trends and technologies. This blog explores the top 10 trends shaping payer marketing campaigns in 2025, including personalization through data-driven insights, digital transformation, and the rise of telehealth. We’ll delve into how payers are enhancing member engagement, emphasizing preventive care, and integrating social media and influencer marketing. Additionally, we’ll discuss the impact of regulatory changes, the shift towards value-based care, and the growing focus on health equity. Discover how these trends are redefining the way health insurance providers connect with their members and stay competitive in a dynamic market. Trend 1: Personalization and Data-Driven Marketing Patients and providers increasingly expect personalized engagements. As a result, payer marketers must enhance and customize communications
Recent Blog Posts
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Key Trends in Print Marketing We’re Watching in 2025
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Why Swag Matters More Than Ever: The Psychology of Branded Giveaways
Case Studies
Consolidated Marketing Catalog Using Dot Marketing Platform
FAQs Resource Hub
Get answers to frequently asked questions about marketing, search engine optimization, social media, advertising, print, signage and everything marketing.
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