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Marketing is changing and evolving every day through digital and print.
Stay ahead of the trends with our resource hub to learn what’s happening in the wonderful world of marketing. Here you’ll find case studies, blog posts, FAQs, and a glossary, in case you don’t know what something means.
Latest Blog Posts
New 2025 Postal Promos & How to Leverage Them
| The USPS announced this past September that postage rates will not increase in January 2025and introduced a slate of new and updated cost-saving promotions and incentives that will provide opportunities to reduce postage costs throughout the year for advertisers. The 2025 USPS Promotions and Incentive Programs are intended to encourage innovations in First Class Mail®, USPS Marketing Mail®, and Nonprofit USPS Marketing Mail® letters, cards, and flats and help to mitigate rising postage rates. Since 2015, with the introduction of the Emerging Technology Promotion, these programs have increased the effectiveness of direct mail, continued to enhance customer engagement, and improved response rates and return on investment (ROI) for mailers. “The 2025 USPS promotions represent a powerful tool for businesses looking to enhance their direct mail marketing
Recent Blog Posts
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7 Ways to Boost the Effectiveness of Your Print Marketing Collateral
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The Anatomy of a Powerful Call to Action (CTA)
Case Studies
Consolidated Marketing Catalog Using Dot Marketing Platform
FAQs Resource Hub
Get answers to frequently asked questions about marketing, search engine optimization, social media, advertising, print, signage and everything marketing.
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