Insights Raise Your Marketing IQ

Studies have shown that when higher education institutions personalize outreach to prospects, enrollment rates increase by 63%. To do so, schools are using analytic strategies to leverage vast amounts of student data and deliver timely and valuable communications that reflect the student’s interests, needs, and stage in the decision process. This ability to create hyper-personalized print material and micro-target enrollment outreach to only the prospects that show the greatest likelihood of enrolling enhances the student experience, reduces spending for the school, and allows admission teams to work more efficiently. By focusing on the students most likely to apply and be accepted into their schools, institutions can segment these prospects into specific, data-compiled niches. As a result, print material and messaging are coordinated across direct mail