Marketing Services for State and Federal Agencies

State and federal government agencies face unique marketing challenges when connecting when working to promote programs, and initiatives, and share important news with the public. Building trust is imperative, as is transparency, inclusivity, and personal data security and protection. Content must be tailored and delivered in various formats and across a multitude of marketing platforms to provide value and accessibility. Campaigns must succeed with lean budgets and operate under strict data protection laws that often vary from state to state and government agency to government agency.

It helps to have an experienced partner, like Marketing.com, to work alongside you to develop a marketing solution to meet your unique needs through a multi-channel approach of traditional and interactive print, digital, and social media. Our experts harness innovative technologies like variable data printing, QR codes, and augmented reality-immersive engagements to create marketing campaigns that drive results with transparent campaign analysis through Dot™, our through-channel marketing automation platform.

Your agency may also require legal printing services to produce compliant formats for Supreme Court and lower court briefs. Our legal print specialists assist clients with all technical aspects and mechanics of brief preparation from formatting to specialized typesetting to paper requirements. With facilities less than one hour from Washington D.C., we have the capability to hand-deliver and file briefs directly at the Supreme Court on your behalf or deliver legal documents to your office.

Marketing.com understands the potential a data-optimized, multi-channel marketing campaign holds for reaching the mailboxes and inboxes of citizens. We help spread and target messaging with tactics that lead to higher engagement rates and wider awareness for your agency. A multi-channel approach incorporates multiple marketing channels to reach your audience. The public arrives at your website through optimized SEO strategies coordinated in tandem with the distributed interactive QR codes on print and personalized direct mail pieces. Messaging is integrated with posts and ads on social media and viewed via OTT advertising. A well-executed multi-channel marketing strategy for your state or federal agency increases visibility through engaging and informative messages. Our augmented reality and personalization options offer answers and expanded information to audiences using video and digital content in new and inventive ways. Let us connect the dots to redefine the way you market your state or federal agency to adopt an integrated approach to engage citizens, foster positive perceptions of government, and direct marketing resources to areas where they are most needed, ensuring effective and efficient service delivery.