dot.DIRECTMAIL THE POWER OF INTEGRATION
Targeted, data-driven direct mail solutions. Dot® delivers impactful, personalized messages that engage customers and drive results.
dot.DIRECTMAIL makes sending direct mail campaigns as easy as sending an email. With Dot®, you have all the tools to deliver direct mail at scale. Empower your internal teams and partners with the tools to execute timely direct mail campaigns with multi-channel integrations and personalization capabilities that drive improved response rates and lower costs.
INTEGRATE AND AUTOMATE WITH EASE
Dot® allows businesses to integrate their existing marketing platforms seamlessly, enabling the use of valuable data to automate direct mail based on behaviors. Integrations make it easy to create and send highly personalized postcards, letters, and other mail pieces, increasing the effectiveness of outreach efforts. Dot® APIs make it easy to pull in the data you need to make informed decisions about the timing and messaging of direct mail.
dot.DIRECTMAIL streamlines the process of executing direct mail campaigns by automating various steps, from design to delivery. This automation ensures consistency, accuracy, and speed, reducing the manual effort required and allowing businesses to focus on strategy and creativity.
With Dot®, your teams have all the tools they need to design and deliver direct mail campaigns, from lists and segments to creative design, send scheduling, printing, postage, delivery, and tracking, in one central dashboard. Direct mail campaigns can be measured with the same precision as digital and are just as easy to execute!
Designing an effective direct mail campaign starts with defining the right audience based on your marketing campaign’s goals. That’s where Dot®’s .LISTS, .AUDIENCE BUILDER, and .SEGMENTS come in. They help you leverage your data to improve or create campaigns from one of Dot®’s native, available audiences.
TO REACH THE RIGHT AUDIENCE WITH .SEGMENTS
Within Dot® leverage audience segmentation to deliver personalized and relevant messages. By dividing the target audience into smaller, homogeneous segments based on characteristics or behaviors, businesses can craft tailored messages that resonate with each segment’s unique needs, increasing engagement and response rates and improving customer retention and loyalty. .SEGMENTS leverage the data sources you’ve connected to the platform or any of our built-in segments, allowing you to build lists and deploy several direct mail tactics based on the audience you’re trying to reach.
Targeted messaging through segmentation improves the relevance of direct mail campaigns. This personalized approach leads to higher conversion rates, as recipients are more likely to respond positively to messages that align with their interests and needs. By understanding the preferences and behaviors of different customer segments, businesses can develop targeted loyalty programs and personalized offers, fostering stronger relationships with existing customers.
By focusing resources on the most valuable segments, Dot® helps reduce costs and maximize ROI. This efficiency is achieved by eliminating wasted impressions on less likely individuals to respond, ensuring more effective budget allocations for marketing.
Direct mail targeting that’s Dot® on starts with choosing the right audience based on the goals of your direct mail campaigns.
CUSTOM SEGMENTS
You can leverage your customer lists to create mailing lists or design your own using Dot®’s built-in audience builder. Audience builder allows you to:
- Occupant/Resident Lists: Target all residents in a specific geographic area.
- Consumer Targeting: Filter by demographics such as age, income, and lifestyle.
- Business Targeting: Reach specific businesses using comprehensive business databases.
- New Mover Lists: Engage new residents based on recent moves within a geographic area.
DISCOUNT ZONES
Leverage Dot® user-friendly online mapping tool to target specific neighborhoods based on demographic data and check the availability of discount zones that align best with the customers you’re trying to reach. Dot® uses AI to identify optimal discount zones for cost-effective postcard mailings, allowing you to schedule your mail to take advantage of available discounts. Discount Zones offer up to 40% savings over Every Door Direct Mail (EDDM) campaigns. Dot® allows you to identify and place orders for your zones and design and mail your postcards all in one place for as little as $.23 per piece.
EVERY DOOR DIRECT MAIL (EDDM)
Dot® makes it easy to execute EDDM mailings. With EDDM, there are no mailing lists, permitting, or addressing requirements. EDDM is eligible for some of the lowest postage rates, making it one of the most profitable mail methods. Target entire neighborhoods, ensuring comprehensive community coverage. Choose your mailing and drop dates for optimal campaign timing. EDDM is the most cost-effective way to saturate entire neighborhoods or zip codes. You select the postal routes or zip codes you want to target; there is no mailing list. Your marketing piece is delivered to every address within the chosen area and is perfect for bulk mailings, given that there are fewer restrictions on the size and weight of pieces.
Choosing between discount zones and EDDM depends on your campaign goals and target audience. Discount zones are perfect for targeted, cost-effective marketing within specific geographic areas, while EDDM is ideal for saturating a local market with minimal effort.
| Feature | Discount Zones | Every Door Direct Mail (EDDM) |
|---|---|---|
| Targeting | Specific addresses within zones | Every household within selected routes/ZIP Codes |
| Cost | Discounted based on proximity of zones | Generally lower due to simplified distribution |
| Address List | Required (for targeting specific addresses) | Not required (saturates entire area) |
| Complexity | Requires presorting and address list | Simple selection of routes, no presorting required |
| Use Case | Targeted campaigns within specific zones | Broad saturation of households in chosen areas |
| Mail Types | Varied, including letters and brochures | Larger mail pieces, such as flyers or postcards |
| Flexibility | High for targeted mailings | Ideal for wide-reaching local campaigns |
| Permits | May require postal permits for bulk mail | No postal permits required for EDDM |
Use cases for discount zones versus Every Door Direct Mail (EDDM)
DISCOUNT ZONES
- Targeted Marketing: Retail chains or service providers targeting customers within a specific zone.
- Event Invitations: Nonprofits inviting a specific community to an event.
- Localized Promotions: Companies promoting a regional offer or discount.
EDDM
- New Business Launch: Restaurants or stores wanting to notify the entire local population.
- Political Campaigns: Candidates reaching out to all voters in a district.
- Real Estate Listings: Realtors promote listings to all potential buyers in a neighborhood.
NEW MOVERS
Dot® new mover program makes it easy to reach new residents with personalized direct mail campaigns, establishing a connection with potential customers before your competitors do. Get access to precise targeting based on the demographic preferences of new movers, ensuring your direct mail marketing efforts are directed at the most relevant audience.
SATURATION MAIL
With Dot® saturation mail capabilities, you can target entire neighborhoods, ensuring comprehensive community coverage for your direct mail campaigns. Enhanced targeting options and custom mailing lists allow for precise audience targeting within targeted communities. Choose mailing dates for optimal campaign timing and track the performance of your mailing down to each address.
Dot® delivers direct mail like no other platform!
Personal Offers, Localized Content
Dot® supports localized marketing efforts, providing tools that help businesses deliver geographically relevant and personalized messages. This localization is crucial for companies to connect effectively with specific regional markets. With Dot®, every piece can be unique, from variable content and offers to images. Creative can be routed for approval, or customizations can be rules-based to expedite the approval process, only allowing edits to be made in pre-defined areas of direct mail creative templates.
Direct Mail as Part of a Multi-Channel Approach
Dot® integrates direct mail with other marketing channels, creating a cohesive multi-channel marketing strategy. This integration enhances the overall impact of marketing campaigns by ensuring that messages are reinforced across various touchpoints, including digital and offline channels.
The Reporting You Need in Real-Time
Dot® offers real-time tracking and analytics for direct mail campaigns, allowing businesses to monitor their efforts' performance closely. This data-driven approach helps make informed decisions, optimize future campaigns, and demonstrate ROI.
START CONNECTING THE DOTS OF YOUR MARKETING PROGRAM
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