From click to print and everything in between, stay ahead of trends and gain valuable insights on what’s changing in marketing
| Direct mail is one of, if not the, most effective ways to attract attention and business on a local level. However, executing a direct mail brand-to-local marketing strategy for
| Great news for marketers and direct mailers! On September 27, 2023, the Postal Regulatory Commission (PRC) approved the Postal Service request to make Mail Classification Schedule (MCS) changes to
| Franchisors have traditionally faced challenges coordinating brand-to-local marketing support with local franchise owners. Chief among them have been encouraging fuller participation and increased local spending of franchise marketing funds,
| There’s been a growing movement for businesses to act responsible in the ways they treat the environment, whether it’s through reducing harmful emissions, conserving energy, or producing/purchasing products
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