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| Holiday corporate giving lets your company or organization show appreciation to your employees and clients in a meaningful way as well as celebrate the year-end with the people who
| Direct mail is one of, if not the, most effective ways to attract attention and business on a local level. However, executing a direct mail brand-to-local marketing strategy for
| Great news for marketers and direct mailers! On September 27, 2023, the Postal Regulatory Commission (PRC) approved the Postal Service request to make Mail Classification Schedule (MCS) changes to
| Franchisors have traditionally faced challenges coordinating brand-to-local marketing support with local franchise owners. Chief among them have been encouraging fuller participation and increased local spending of franchise marketing funds,
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