Innovations in wall, floor, and ceiling graphic print signage along with digital technology is redefining the way people enjoy cultural, historical, or natural wonders in a museum. Creative integration of signage into exhibits and throughout galleries can offer visitors immersion and interactivity with new, informative, and fun connections between the exhibit and the participant. Museums can build multi-sensory exhibits that incorporate space in different ways to stimulate deeper engagement in dynamic environments. Interactive experiences create more meaningful experiences with visitors in immersive environments using touch screens, QR codes, and interactive guides. Immersive experiences can transport participants to new worlds with virtual reality (VR), augmented reality (AR), and 360-degree mapping applications.
Signage can bring your exhibits to life with storytelling elements that add dynamic education and entertainment features for memorable experiences. Every visitor consumes information in their own way and presenting background and providing deeper content with printed and digital signage helps reach everyone. Surround your guests with strategically placed digital screens and wall and ceiling wraps. Deploy print and digital art installations that convey exhibit information in new and exciting ways. Engage their senses and place your visitors in environments within the story, making them a part of the fun and journey.
Innovations in digital and print technology are making it easier to incorporate architectural features to share information in ways that encourage engagement. Both interior and exterior spaces can be converted into works of art with flexible graphic film that wraps around walls and attaches to other surfaces. Digital video screens can be used to add context to exhibits and attractions with video, text, and images that connect with audiences and add depth to exhibits. They can also be used for advertising future events and to generate revenue. Touchscreen technology and interactive art exhibitions give the guests greater control over their experience, making for a unique and unforgettable visit and a fun way to learn and be entertained. To encourage fuller engagement, social media walls let you curate user-generated content that adds personalization and encourages greater participation.
The time to begin engaging with and educating your guests is the moment they arrive on your property, and nothing does the job as well as strategically placed and eye-grabbing wayfinding signage. Large, attractive banners can be used to announce events with bright, bold designs and sharp print quality. Directional signage can incorporate themes and keep your guests moving confidently through your space. Lobby displays can set the tone for the entire visit, providing information on exhibits, amenities, and restrooms. Wayfinding signage is also important for creating an environment of safety and inclusiveness and makes it easier for guests with a disability to navigate between exhibits.
As a museum director, your world is constantly changing with new exhibits being staged and the need to keep existing ones fresh and engaging. The same is true for the signage that makes your guest’s visit enjoyable, memorable, and that encourages repeat visits. Signage can be updated quickly and information kept relevant through content management systems (CSMs). Modular print signage and wall wraps provide temporary exhibit components that can be recycled or repurposed. Digital signage and kiosks are playing an increasingly important role when it comes to creating a seamless, worry-free, and enjoyable visit. They help keep guests informed of event times and schedules in real time and post and update safety messages to reduce accidents. Interactive digital signage is ideal for reducing line wait times when used in kiosks for ticketing to exhibits or accepting food and beverage orders.
It’s not uncommon for museums to rely on sponsorships and partnerships to bring exhibits to their patrons. Signage throughout the space can highlight this support and encourage future backing for programming. Signage can promote upcoming exhibits and generate interest in future events. Signage can help increase concession, gift store, and ticket sales and highlight exclusive deals and benefits for members. Museums can also sell ad time on digital screens to generate passive revenue.
Museums are embracing innovations in exhibit and attraction signage to create more immersive experiences for visitors and invite greater participation with interactive signage. Marketing.com’s museum signage experts can work with you to develop strategies for memorable visitor experiences. Contact us today.