Digital marketing leverages the power of the internet and internet-connected devices to engage customers with relevant content that builds brand awareness and promotes products and services. It gives businesses often easily affordable opportunities to reach customers through websites, search engines, blogs, social media, display ads, video and email. Digital marketing creates unique customer experiences, establishing two-way communications that help businesses quickly analyze and optimize marketing campaigns for best results. It has grown to become a fundamental and necessary component of successful marketing strategies regardless of industry or business size in a world of increasingly digitally connected consumers.