There are several factors to create impactful, professional signage that gets a business noticed. Professional signage should include plenty of white space and without clutter. It should be easy to both read and to identify brand logos. Using high-contrast color combinations – preferably dark lettering on light backgrounds – draw attention and help messaging stand out. Impactful signage uses fonts that are sharp and powerful, not decorative. Size and scale matter. The rule of thumb is one inch of letter height for every 10 feet of distance. Professional signage keeps the message simple. As few words as possible will have the greatest impact; the sign may be seen from a passing automobile or viewed from a distance. f. Use attractive graphics, especially brand logos, that add an appeasing visual element. Many commercial printing companies have professional sign design teams that can manage a project from design to installment.