A promotional item is any product that you give away to promote your business. These items usually come with prominent branding or iconography, making them a clever, innovative, and useful way to attract attention. They may be used to show appreciation for a job well done, celebrate anniversaries or reward recipients for achievements or reaching milestones. Promotional item,” however, may sound like a very large umbrella category to you. Given that these items are intended to give your business more exposure, it is important that these items find their way into spaces where they can be seen and used regularly. As such, promotional items should serve some beneficial purpose to its recipient while promoting your business. This is why you will often see promotional products in the form of office supplies, as their essential nature maximizes advertising potential. Office supplies are not the be-all and end-all of promotional products, however, as promotional product can also take the form of reusable bags, apparel, and other household goods. A diverse array of promotional items assures that your brand name will penetrate a variety of spaces, more effectively proliferating awareness of your business. They can serve as long-standing, form of advertising, creating a positive, memorable association for your business while also catching the eyes of your next potential customer or business partner. Various studies even affirm the effectiveness of promotional products, with this form of advertising making stronger impressions due to its gift-like nature.