Connecting the Dots to Savings, Time to Market, and Customer Growth with Intelligent Fulfillment

The Challenge

A large retail customer needed to ship multiple components to several locations across the U.S. The in-store signage needed to be specific to the planogram for each specific location, the multiple packages had to be tracked, and the seasonal material had to be distributed and displayed at the exact same date across locations. The existing workflow process was complicated and costly, delayed time to market, and required a large team.

The Solution

To address the challenge Marketing.com knew we’d need to develop a custom software built specifically for this customer’s complex order and fulfillment needs. The custom packaging software gave intuitive assembly line assignments to organize similar items into the least number of boxes, while keeping them within weight limits, and included smart packing labels indicating total number of packages (i.e., “pkg. 2 of 18”) and itemized tracking information. To increase speed to market, one of our centrally based production facilities became the fulfillment hub for all orders.

The Results

This new smart fulfillment program provided ease of trackability for every shipment made, and each shipment was fully itemized and accounted for. Along with increased speed to market, the customer saved approximately $2.6 million per year in freight and custom box costs. By shipping from Marketing.com’s centrally located facility, the customer saved $900,000 per year on freight costs. The customer saw a positive impact to workflow efficiency across the board.

Marketing.com has provided this customer with 15,000+ branded initiatives and has delivered monthly packages – on time – in quantities anywhere from 6,000 up to 24,000. Our deliveries include custom tape & secure packaging, integrated/itemized ship labels, and allow for rush order fulfillment to accommodate store requested needs. If this success story has you considering the impact our Warehousing & Fulfillment programs could have on your business, please contact us to learn more about our unique problem-solving approaches.