Lace Up for Sign Sustainability

Our customer is a brand synonymous with the sale of athletic footwear and sportswear. A multi-national company founded in 1974, operates globally under its own name, as well as other brands.

Marketing.com has been meeting their retail signage needs for windows signs and in-store displays for many of its locations since 2017.

The Situation

Impressed by Marketing.com’s ability to deliver quality product, handle requests for different styles of signage quickly, and provide up-to-date inventory and shipping costs, this client counted on Marketing.com to find ways to make their retail signage more environmentally friendly without sacrificing the visual appeal of their displays. At the time, they were using a 12-ounce vinyl material that was difficult to recycle and often ended up in landfills.

The Solution

Marketing.com introduced Hop-Syn®, a sustainable, synthetic paper that won’t tear, resists moisture, and provides superior graphic and print quality to vinyl. It is manufactured from entirely sustainable, eco-friendly materials with no cancer-causing or dangerous chemicals. Most importantly, it is 100% recyclable.

The Result

The customer was surprised to discover that going green didn’t mean the quality of their signs would suffer or that they would have to pay more for sustainable sign material.

With Marketing.com’s sustainable sign solutions, the customer was able to:

• Become a leader in the use of environmentally safe, sustainable signage
• Reduce waste management costs
• Promote products with high color resolution and print definition
• The company realized a 10% savings on signage constructed with Hop-Syn® synthetic paper

Marketing.com provides indoor advertising solutions that include countertop displays and window banners, as well as light and shadow boxes at 408 retail locations across the U.S. and Canada.

If you want to find out how Marketing.com can make your signage more sustainable and help your company reduce signage costs, contact us today.