Insights Raise Your Marketing IQ

  | In a digital-dominated world, direct mail stands out by offering a tangible, sensory experience that online formats can’t replicate. Incorporating tactile elements into direct mail campaigns can significantly enhance engagement and memorability, leading to better response rates and stronger brand connections. Here are five reasons that tactile elements in direct mail resonate with prospects, hold their attention longer, and lead to long and loyal relationships. 1. The Power of Touch in Marketing If seeing is believing, then touching evokes a real and emotional association between a brand and the customer that immediately establishes trust and authenticity. Tactile marketing, and the benefits it offers, makes the use of textured paper stocks, special coatings, embossing, or raised ink in direct mail a must for marketers