The cliché that a picture is worth a thousand words has proven true over many years and across many mediums – especially in local search strategy for businesses. Pictures are so effective because a large part of the human brain is devoted to visual processing. In fact, studies have shown that we can recognize a familiar image in just 100 milliseconds. When you consider how difficult it is to capture your target audience's attention in today's short-attention-span world, it's easy to see how pictures can help you do it quickly and effectively.
Using images is just as important as using keywords in helping drive traffic to your website. Finding the right ones – in addition to using those specific to your business – is easier than you may think. Try using Google's Images search; this is Google's own images index where it keeps billions of pictures. Although using these is an often-overlooked strategy, they can drive traffic to websites as people search for examples of all sorts of products, activities, services, etc. More than 10% of all Google searches are for images and daily page views of Google images number more than a billion.
When you use unique, quality pictures that help tell your brand's story and provide visual cues for location and service, you can convert more customers and improve discoverability through image searches. In addition, geotagging each picture is essential. Geotagging is the process of storing the latitude and longitude of your current location with your pictures so that the data is picked up by those using devices for local searches of businesses to patronize.
For businesses that have a Google My Business (GMB) profile, pictures play an exceptionally important role in optimizing their local search presence. Google My Business is a directory that Google created; it presents results on branded and generic keyword searches of your business and for keywords related to products and services you provide. To have the best chance of your listing grabbing someone's attention, the following images are key:
Types of business-specific photos to include in your GMB profile:
The use of similar pictures and videos on social media and across other local listings profiles also delivers results in several powerful ways:
DAS Group can assist your business with ensuring photos are part of your local search strategy. Contact us today!
Posted in Search | Posted on 10/22/2019