Search engine optimization is important because it can make a wealth of difference in the online attention you get and the customers you can convert from that attention. According to WebFX, roughly around 93 percent of online experiences begin with a search engine like Google, Yahoo!, or Bing. While search engines yield a vast quantity of results, most search engine users will find what they need near the top of the first page of results and will not scroll further than they need to. Your business may be the best at what it does in your particular industry, but being pushed beyond that coveted first page could be a death sentence for your web traffic. Through a comprehensive understanding of search engine algorithms and how they order their results, you could turn the tide in your favor and pull in substantially more traffic. In our increasingly technological age, more and more business is done online. Your placement in a search engine’s results could be the difference between explosive growth and total anonymity. To neglect the important of your search engine relevance is to leave money on the table. It would help to consider your search engine results as another one of your customers. Key words and phrases that you would want your customers to know about should form the core of your web presence, along with assuring the security and speed of your website, data structuring, mobile compatibility, and much more. How these search engines order their results can seem arcane to the outside observer, making it all the more important to partner with people who do understand the ins and outs of SEO in great detail. We at Marketing.com are one such entity that can help bring your web presence to the top of the search results.