Keeping track of what to post, where to post, and how often can seem like a daunting task, but an organized approach can help you make sense of the digital chaos. When it comes to planning out your social content, a social media calendar is your best friend. Determine how many posts a week you want to make across which particular channels, keep your posts in line with a seasons and special occasions, and plan your posts out at least a month in advance. Make sure to vary your language from platform to platform, as different platforms can have tonal differences in communication. For example, you may want a LinkedIn post to have a more professional tone, while your Tweets can be more brief, casual, and to the point. If users see the exact same language used across all platforms, you risk valuable eyes glazing over and skipping your content. Do not be afraid to acknowledge holidays and other notable commemorations, as this can give your postings a more relatable quality while breaking up the monotony of your marketing messages. It is important to remember that while your social posts are meant to accomplish your marketing goals, they are not advertisements themselves. Your sales language should be present but understated. It can seem like a lot of work, but once you have practiced with a few calendars it will feel like routine. If this still sounds like a difficult exercise to add to your regular marketing methods, Marketing.com specializes in these sorts of calendars and regularly puts them together for our many brand partners and affiliates.