When looking to make a direct mail campaign more effective, the first place to start is with the mailing list. Businesses no longer have to settle for a scattershot approach to direct mail campaigns. In addition to names and addresses, it’s possible to add powerful, customized, and localized graphics, maps, and other text to make an impact. A strong mailing list will help you more specifically target your audience so that you’re only sending to those who will find value in your offer. Besides getting better results from customers, you’ll also be saving money on postage and marketing materials. Once you have your mailing list up-to-date, the next important ingredient in an effective direct mail strategy is an enticing offer and a strong call to action CTA that can’t be ignored. Studies have shown it takes seeing a promotion more than once to increase the likelihood it will be remembered and acted upon.
Expand your printed direct mail with QR codes and augmented reality (AR) print strategies that bridge the transition to digital content and provide richer experiences for your audience. Even the shape and texture of the marketing collateral forms a strong impression and improves the outcome of a direct mail campaign. Finally, your direct mail campaigns should be integrated with other marketing channels and your mailings coordinated with messaging that is also reaching prospects by email, on websites and landing pages, and on social media channels.
Direct Mail Marketing Guide
Our direct mail marketing guide provides marketers, B2B, B2C, ecommerce, and small businesses with comprehensive knowledge on what direct mail is, how to structure direct mail campaigns, and the importance of integrating direct mail with all your digital and social media channels. Need help developing a direct mail marketing campaign? Contact us today.
