Insights Raise Your Marketing IQ

| Each week in the US, almost one third of consumers (29%) walk out of a retail establishment with a purchase they had no intention of making when they entered the store. The tendency to make impulse purchases is higher with Gen Z consumers (44%), urban residents (39%), and parents (35%).  One contributing factor to these impulse moments is the growing use of large-format print POP retail displays that create compelling and captivating in-store experiences. Large-format POP displays are a powerful tool for driving in-store sales by attracting customer attention and enhancing the shopping experience. In-store, brands can take advantage of the impression large-format print POP displays make on people to influencing purchases of products that the shopper might otherwise have not even noticed. The