Insights Raise Your Marketing IQ

| Your franchises depend on you, as a franchisor, to help them attract customers and build their business. They’re counting on you for support with local direct mail and other digital and traditional marketing channels to build brand awareness and increase sales for their location within the communities they serve. Direct mail remains a powerful tool for connecting with potential customers, especially for local franchise businesses. However, it’s effectiveness as a marketing channel for a local franchise hinge on how effective your direct mail  localization strategies are.   Here are seven tips for developing successful local franchise direct mail campaigns. 1. Define and Understand Local Audiences To create exceptional franchise direct mail campaigns, go beyond segmenting households using traditional demographics and instead add elements that