DIRECT MAIL MARKETING
From, click to print and everything in between, Marketing.com is changing the way your digital marketing connects with customers.
Marketing.com helps you connect with your prospective customers through direct mail marketing campaigns that are unique as your business. From list acquisition and design, to printing, mailing, and tracking, Marketing.com’s got you covered. We make it easy for you to better connect the dots and gain a true understanding of which lists, creative elements, and offers are driving the best ROI.
- List Acquisition
- Design & Creative Services
- Production & Distribution
- Personalized Variable Imaging
- Onsite Postal Verification Services
- Data & Analytics
- Digital & Print Integrations
- Lettershop & Postal Optimization
Marketing.com’s direct mail services help your business engage with customers through expert management and support so you stand apart from the competition. Your message is delivered to the right person at the right time and makes an impression your customer will remember. Ready to take direct mail marketing off your plate? Connect with a Marketing.com direct mail expert today.
THE IMPACT OF DIRECT MAIL
According to a USPS study conducted by Summit Research, both direct mail and email are likely to at least be skimmed. However, direct mail has higher read rates than email across all age groups: 71% of all consumers are excited to discover what the mail brings every day! Relevant mail also plays a major role in driving customers to visit a company website. Over one third of people across all age groups visit a company website after receiving a direct mail piece.
If direct mail can make this impact, how do you make the most of your direct mail pieces? Let Marketing.com drive your direct mail campaigns from ordinary to dynamic with best-in-industry print quality, print services, and personalized messaging.
TARGETING THAT'S DOTTM ON
Every successful direct mail campaign starts with the right list that clearly defines the target audience and is vetted for accuracy and deliverability. Marketing.com works with our clients to implement campaigns using customer-supplied lists, as well as through the acquisition of quality third-party data lists, including:
- Consumer
- Business-to-Business
- Specialty & Interests
- New Mover
- Political
- Ecommerce
LET US HELP YOU CONNECT THE DOTS
Our 30+ years in the search space gives us a unique history and perspective on how consumers search for and choose business providers. We ensure you are found whether through pay per click, organic search, local directories, or review sites. Our national team manages optimization on an ongoing basis to maintain rankings, stay ahead of the competition and on trend.
Manage Communication from Start to Finish
There are many moving parts involved with getting and keeping your direct mail campaign running. Marketing.com makes what can be a cumbersome and time-consuming project for a growing or expanding business into a smooth-running operation. We help move your project from design to delivery to ensure every printed piece looks the way you want and gets into the hands of the people you want to attract. In addition, with an international network of facilities, Marketing.com's plant redundancy reduces supply chain and weather interruptions to keep the project on track and the mail piece into the hands of your targeted audience.
Personalization is Where It’s At!
Marketing.com dramatically improves your direct mail campaigns with strategies that use variable data printing to optimize your customer data and create an immediate connection with individualized messaging. According to the Direct Marketing Association (DMA), personalizing direct mail can improve a company’s ROI by 300% to 1000%. We build campaigns that deliver unique experiences based on your prospect’s location, interests, and purchasing habits. With variable data printing, we connect the dots between our customers’ message and audience to increase engagement and response.
Enhancing Direct Mail with AR
Marketing.com leverages innovative WebAR technology to connect with your customers in new and fun ways through direct mail. Share app-less, AR-enhanced (augmented reality) experiences that use individualized WebAR QR codes and PURLs to give audiences immediate access to your ecommerce sites, web pages, and landing pages. We create location-based marketing to offer unique user experiences based on geofencing and geomarkers. Marketing.com’s direct mail AR solutions help you engage through digital content such as animation, video, and 3D models that deepen brand retention and set your messaging apart from your competitors.
Quality That Makes the First Impression a Lasting One
Marketing.com provides industry-leading color-consistency and quality that makes your direct mail stand out and get noticed by your audience. Sharp images and graphics create eye-catching visuals for coupons, maps, and special offers. The perfect stock and finishing guarantees your mailer feels as good as it looks. When you turn to Marketing.com to handle your direct mail print services, your audience receives material they’ll hold onto and use.
Robust Tracking and Analytics
Marketing.com determines the ideal tracking method, whether using coupons, QR codes, trackable URLs, or phone numbers, so you can accurately gauge the impact of your direct mail to determine the best methods for integrating print and digital marketing into one powerful campaign. We measure direct mail performance and take the guess work out of your direct mail marketing – allowing you to shine as the marketing superhero you are! Enjoy end-to-end auditing and real-time visibility to get the answers you can use to quickly measure key metrics. We provide the information you need to increase response rates, improve ROI, and grow your business using direct mail as a vital component of your multi-touch marketing.
Scaling Strategies to Support Growth
As your business grows and expands, Marketing.com can help you scale your direct mail lead generation campaigns into more neighborhoods. Our direct mail automation technology, email management, and variable data printing software support you with production efficiencies when you’re ready to take your business to the next level. Marketing.com’s international network of facilities helps you seize on new opportunities cost-effectively and with confidence regardless of where your audience lives.
Direct Mail Marketing Guide
Our direct mail marketing guide provides marketers, B2B, B2C, ecommerce, and small businesses with comprehensive knowledge on what direct mail is, how to structure direct mail campaigns, and the importance of integrating direct mail with all your digital and social media channels.
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